Gearing up for the Rush: Preparing Your Ecommerce Platform for Successful Promotions

Imagine if your website unexpectedly went viral during a promotional period – would it stand up to the traffic influx or come crashing down?

With Black Friday and other major promotional periods around the corner, now is the time to ensure your ecommerce platform is prepared to handle the rush, and we’re going to show you how to do exactly that. By the end of this episode, you’ll understand why setting revenue goals and tracking conversion rates are crucial steps in gearing up for a promotion.

We’ll share invaluable tips on utilizing social media effectively, the importance of robust customer service procedures, and the benefits of sending out personalized mail to your top customers. Buckle up for an engaging conversation that navigates the world of ecommerce, and get ready to reap the benefits of a successful promotion!

In this episode, you will learn:

• Why you should prepare for upcoming promotions.
• What you should do to properly prepare your site for promotions.
• How to conclude a promotional period & make it better next time.