If someone asked you right now, “What do you do?” would you have a clear, confident, and compelling answer? If not, you’re not alone. Many entrepreneurs and business owners struggle to articulate what they do in a way that grabs attention and leaves a lasting impression. That’s where an elevator pitch comes in. Today, we’re going to talk about how to create an elevator pitch that gets people excited about your business and why having one is absolutely essential for your success.
Let’s Recap: How to build trust instantly on your website
Key ingredients of a great pitch:
- Hook: Start with a statement or question that grabs attention. For example, “Did you know that 70% of small business websites fail to convert visitors into customers?”
- Value Proposition: Clearly explain what you do and the problem you solve. For example, “I help small businesses transform their websites into high-converting sales tools.”
- Call to Action (CTA): End with a next step or invitation to continue the conversation. For example, “If you’re struggling with conversions, I’d love to share a few tips—are you open to that?”
Steps to craft your elevator pitch
- Identify your audience: Who are you speaking to? Tailor your pitch based on whether you’re talking to a potential client, an investor, or a networking contact.
- Definite your value: What problem do you solve, and why does it matter? Use simple, jargon-free language to describe your value proposition.
- Add a hook: Start with something that grabs attention, like a surprising fact, a question, or a bold statement.
- Practice Your Delivery: Rehearse your pitch until it feels natural. Practice with a friend or record yourself to refine your tone and pacing.
Common mistakes to avoid
- Being too vague.
- Overloading with details.
- Focusing on yourself, not your audience!
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