Picture this—you’ve got an amazing product or service, but you’re struggling to attract the right audience. You post on social media here and there, maybe you’ve sent a few emails, but nothing seems to move the needle. The truth is, your audience won’t find you unless you give them a reason to—and that’s where content marketing comes in.
Today, we’re diving into the power of content marketing and how you can leverage blog posts, videos, and more to drive traffic, build trust, and convert visitors into paying customers. Whether you’re an eCommerce business owner, a course creator, or a coach, this episode will give you actionable strategies to make content marketing work for you!
Let’s Recap: Leveraging Content Marketing
Why Content Marketing is Non-Negotiable for Your Business
Before we break down the different types of content, let’s talk about why content marketing is a must-have for any online business.
Content marketing is your digital salesperson. It’s always working, even when you’re not. Whether it’s a blog post, a YouTube video, or a podcast episode, high-quality content can:
- Attract your ideal customers – They find your content when searching for answers.
- Build trust and credibility – Consistently providing value makes people more likely to buy from you.
- Improve SEO & drive traffic – The more quality content you have, the more search engines recommend your website.
- Increase conversions – People buy from businesses they trust. Good content builds that trust.
Now, let’s talk about the different content formats that will help you reach your audience effectively.
1. Blogging: The Foundation of Your Content Strategy
If you’re not blogging yet, you’re missing out on one of the best ways to drive consistent, organic traffic to your website.
✅ The Do’s of Blogging for Business
- Solve problems – Write about what your audience is actively searching for. Think FAQs, how-tos, and guides.
- Use keywords wisely – Optimize posts for SEO without keyword stuffing.
- Make it scannable – Use headings, bullet points, and images to keep it readable.
- Include a CTA (Call to Action) – What should readers do next? Subscribe? Buy? Download something?
❌ The Don’ts of Blogging
- Don’t make it all about you—focus on helping your audience.
- Don’t post and forget—repurpose your blogs into emails, social media posts, and videos.
- Don’t write fluff—quality over quantity every time!
Quick Action Tip: If you’re stuck on what to write about, use your customer’s questions as blog topics. What do they ask in emails, DMs, or sales calls? Turn those into content!
2. Video Content: The Fast Track to Engagement
Did you know? Videos generate 1200% more shares than text and images combined. Whether you’re on YouTube, Instagram, or TikTok, video is the most engaging form of content.
Video Content Ideas for Your Business
- Behind-the-scenes – Show your process, workspace, or team.
- How-to tutorials – Teach something valuable about your industry.
- Customer testimonials – Nothing builds trust like a real customer story.
- Live Q&As – Engage directly with your audience and answer their questions.
✅ The Do’s of Video Marketing
- Keep it short & valuable – Attention spans are short! Get to the point.
- Add captions – Many people watch videos without sound.
- Use strong hooks – The first few seconds must grab attention!
❌ The Don’ts of Video Marketing
- Don’t aim for perfection—authenticity beats overly polished content.
- Don’t forget a CTA—tell viewers what to do next!
- Don’t post without repurposing—turn videos into blog posts, podcast episodes, and social media clips.
Quick Action Tip: Record a 60-second video today introducing yourself and your business, then post it on your favorite platform.
3. Repurposing Content: Work Smarter, Not Harder
One piece of content can turn into 10+. Stop creating from scratch every time!
Example:
- Blog post → Turn it into a LinkedIn article
- Blog post → Pull key tips for Instagram posts
- Blog post → Record a video sharing the same information
- Blog post → Send it as an email newsletter
- Blog post → Break it into short-form videos for TikTok/Reels
Quick Action Tip: Take your most popular blog post and turn it into a video or podcast episode this week!
Final Thoughts: Why Content Marketing Matters
The best part of content marketing? It works long-term. A blog post from a year ago can still bring you traffic today. A YouTube video from last month can generate new leads tomorrow.
If you’re not using content marketing yet, start small. Pick one format—blogging, videos, or even social media posts—and be consistent.
Remember: Content marketing isn’t about selling all the time. It’s about building relationships, trust, and authority. If you do that, sales will naturally follow.
Mentioned Resources
Creating Content with AI
-> EP 061: How to Write a Blog with AI in Minutes Versus Hours Using AI
-> EP 086: How to Transform your Productivity & Creativity with AI
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